What can I do with this?
The Digital Media and Marketing Certificate of Achievement
- Equips students with fundamental skills in visual communication
- Teaches skills in social media marketing
You can use this:
- To learn to create and edit newsletters, advertisements, technical illustrations, photographs, web sites, and videos
Those who work in business office technology, real estate, sales, marketing, administration, education, science, engineering, healthcare, small business, and other industries will benefit from these skills as they communicate with customers, management, investors, colleagues, students, patients, and the general public.
What will I learn?
- To evaluate the suitability of an eCommerce revenue model for a specific application.
- To evaluate the suitability of different forms of digital marketing for a specific application.
- To apply software skills in the creation and modification of digital media.
- To apply design principles and/or specification standards to the creation of digital media content.
What courses do I take?
Note: Some courses within the major may have a required prerequisite. If you feel you have equivalent knowledge and skills to those included in the prerequisite course through professional experience, licensure, or certification, you have the opportunity to submit a Prerequisite Challenge to be reviewed by the faculty chair. For the Prerequisite Challenge to be considered, you must submit documentation/verification to substantiate the basis for the challenge. Please consult a counselor for more information regarding Prerequisite Challenge.
Complete the following course:
Advisory: ENGL C070
36 hours lecture/54 hours laboratory. This course provides students with a foundation in electronic commerce and social media marketing. Topics include e-commerce web site hosting, revenue models, payment systems, web site accessibility, search engine optimization, digital advertisements, social media platforms, email marketing, and security and privacy. Students also develop a business plan and a social media marketing plan, and they create a functioning e-commerce website.
Complete three of the following courses:
Advisory: BSOT C075, ENGL C101
36 hours lecture/54 hours laboratory. This course enables students to develop computer illustration and graphic design skills through visual design exercises and projects, including logos, technical and creative illustrations, package designs, and brochures. Students learn principles of page layout and typography. Students also develop proficiency through the intermediate levels in the use Adobe Illustrator and Adobe InDesign. No prior knowledge of the software is required.
Advisory: DMA C102, ENGL C101
36 hours lecture/54 hours laboratory. This course introduces digital video production techniques that are well-suited for web and social media publishing. Course topics include planning and scriptwriting, camera operation, sound recording, lighting, camera direction, non-linear editing of clips, titling, transitions, effects, compositing, and output. Students also learn techniques for producing professional-quality podcasts and screencasts, as well as how to utilize video and audio publishing platforms.
Advisory: BSOT C075, ENGL C101
36 hours lecture/54 hours laboratory. This course covers beginning through intermediate concepts in digital image capture and creation. Topics covered include photograph retouching and enhancing, original creation of composite images from photographs and artwork, drawing and painting original digital artwork, and the creation of web graphics. Students learn techniques for high quality image acquisition and how to evaluate the application of copyright law in specific scenarios.
Advisory: BSOT C075, ENGL C101
36 hours lecture/54 hours laboratory. This entry-level course provides students with the skills to create web pages in Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) using a text editor. This course emphasizes current web standards which include code validation, semantics, and separating content from style. Students also learn how to select a web hosting provider, purchase a domain name, and construct a web site with WordPress.
Program Pathways
All classes needed for this certificate are available at the following campuses: CC Online
See Counseling for specific help with enrolling and completing this major.
How can I afford it?
This certificate requires 12.0 units and will likely take 1 semester.
Approximate Total Costs
CA Residents
12.0 units
at $46 per unit
Equals $552 in tuition and fees
Plus approximately $720* for books and supplies
Total cost $1,272 for 1 semester
Non-residents
12.0 units
at $388 per unit
Equals $4,656 in tuition and fees
Plus approximately $720* for books and supplies
Total cost $5,376 for 1 semester
*This is an estimate. Actual costs will vary.
Need help? Financial Aid can help with fee waivers and scholarships and other aid. Make sure to fill out your FAFSA every January.
