Media Protocols
Protocols and Procedures
1. Advertising: Communications and Community Relations staff is responsible for all media initiatives and purchases that promote and advance Cerro Coso Community College (CCCC). These include:
- advertisements in periodicals;
- newspapers;
- high school publications (yearbooks, newspapers, etc.);
- business guides and directories
- billboards and other public postings; and,
- social media advertising;
- radio and television ads.
Factors taken into consideration when evaluating media purchases solicited by vendors include target audience demographics circulation, reproduction quality, etc.
2. Media Relations and Communications: In order to provide clear, concise communications, all media inquiries should be channeled through the Communications and Community Relations.
3. Publicity: The Communications and Community Relations office will serve as a vehicle to publicize special events, awards, newsworthy stories, etc., if the information to be transmitted is relevant to the well-being of Cerro Coso Community College. Anyone interested in having an event publicized must submit material in a timely manner via the Marketing Request form. Pertinent and substantive information must be provided.
4. External Publications/Printing: For the purpose of continuity and quality assurance, external publications produced by a college employee or department must be approved through the Communications and Community Relations office.
5. Photography: While the college does not have a photographer on staff, the Communications and Community Relations office will provide photography services when available. The Communications and Community Relations Office is authorized to contract photographers for college events and departments as needed. Photography requests should be submitted to the director at least two weeks prior to the date(s) the photos are scheduled to be taken. All photography used for publication must be approved by the Communications and Community Relations office.
How to contact us
Tera Moorehead
Director of Communications and Community Relations
(760) 384-6260
tera.moorehead@cerrocoso.edu
