Marketing, Communications, and Public Relations Committee

Charge

The Marketing, Communications, and Public Relations Committee is responsible for providing guidance and support for both internal and external initiatives that promote and enhance the mission of Cerro Coso Community College through marketing, branding, messaging, and campaign strategies. This may be achieved through the following:

• developing and recommending marketing and communication strategies that align with the mission, vision, values, and goals;
• monitoring and evaluating the effectiveness of marketing strategies and communication efforts;
• ensuring consistent branding across college materials and communications; and,
• creating a marketing plan to ensure strategic alignment with the College’s priorities and objectives.

Meetings

Agenda and Minutes

To be listed.

Composition

• Director, Communications & Community Relations (Chair)
• Director, Outreach
• Director, Equity and Inclusion
• Dean, Enrollment & Retention
• Director, Institutional Research
• 3 Faculty Representatives
• 3 Classified Representatives (web content editor, early college, at large)
• Dean, Career Technical Education (or designee)
• Director, ESCC
• Director, East Kern
• Athletics Director (or designee)

Evaluation and Assessment

Annual self-evaluation of the committee’s goals.