
Scholarly Journal
- Content (Accuracy)
- Findings written by the researcher(s); very specific information, with the goal of scholarly communication; In-depth accounts of original findings.
- Author (Authority)
- Author's credentials are provided. Author is usually a scholar or specialist in the field.
- Audience (Coverage)
- Students, scholars, and researchers.
- Language (Coverage)
- Specialized terminology of the field; requires expertise in subject area.
- Graphics (Coverage)
- Very few advertisements and photos. Many charts, graphs, tables.
- Layout & Organization (Currency)
- Structured; includes the article abstract, goals, objectives, methodology, results, discussion, and bibliography.
- Accountability (Objectivity)
- Articles evaluated by peer-reviewers who are experts in the field; content, format, and style are edited.
- References (Objectivity)
- Required. Facts and quotes are verifiable.
- Paging
- Page numbers are consecutive throughout volume.
- Other Examples
- Annals of Mathematics, JAMA, Almost anything with Journal in the title.

Popular Magazine
- Content (Accuracy)
- General information intended to entertain or inform; Secondary discussion of someone else's research; may include personal opinion/bias.
- Author (Authority)
- Often, author is a journalist paid to write articles and may or may not be in an expert in the subject.
- Audience (Coverage)
- General Public.
- Language (Coverage)
- General-usage vocabulary; easily understandable to the general public.
- Graphics (Coverage)
- Lots of glossy advertisements and photos; some graphs and charts.
- Layout & Organization (Currency)
- Informal; may include non-standard formatting. May not present supporting evidence or conclusion.
- Accountability (Objectivity)
- Content evaluated by editorial staff, not experts in the field.
- References (Objectivity)
- Rare. Little, if any, information about source materials is given.
- Paging
- Each issue begins on page 1.
- Other Examples
- Sports Illustrated, National Geographic, Time, Newsweek.

Trade Magazine
- Content (Accuracy)
- Practical information for professionals working in the field or industry; Current news, trends, and products in a specific field or industry.
- Author (Authority)
- Author usually a professional in the field, sometimes a journalist with subject expertise.
- Audience (Coverage)
- Professionals in the field.
- Language (Coverage)
- Not as technical as a scholarly journal but terminology is specialized.
- Graphics (Coverage)
- Photos; some graphics; advertisements aimed at professionals in the field.
- Layout & Organization (Currency)
- Informal; articles organized like a newsletter. Evidence drawn from personal experience.
- Accountability (Objectivity)
- Evaluated by editorial staff, not peer-reviewed.
- References (Objectivity)
- Occasional brief bibliographies, but not required.
- Paging
- Each issue begins on page 1.
- Other Examples
- PC World, Psychology Today, Architectural Record.
Based on Scholarly vs. Popular Materials by Amy VanScoy, NCSU Library.