DMA C201

DMA C201 COURSE OUTLINE OF RECORD

DISCIPLINE AND COURSE NUMBER:: DMA C201

COURSE TITLE:: E-Commerce

C-ID:: N/A

CATALOG COURSE DESCRIPTION:: This course provides students with a foundation in market analysis, business administration, sales and marketing, management, customer service, product or service development, and financial planning. The course also provides students with an understanding of legal, tax, regulatory, and security issues that apply to e-commerce. Students develop a business concept and create a functioning e-commerce Web site.

GRADING METHOD

Default:: S = Standard Letter Grade

Optional:: P = Pass/No Pass;A = Audit

TOTAL UNITS:: 3

INSTRUCTIONAL METHODS / UNITS & HOURS:

Method
Min Units
Min Hours

Lecture: 2; 36

Lab: 1; 54

Activity: 0; 0

Open Entry/Open Exit: 0; 0

Volunteer Work Experience: 0; 0

Paid Work Experience: 0; 0

Non Standard: 0; 0

Non-Standard Hours Justification:

REPEATABILITY

Type:: Non-Repeatable Credit

MATERIALS FEE:: No

CREDIT BY EXAM:: No

CORE MISSION APPLICABILITY:: Associate Degree Applicable (AA/AS);Certificate of Achievement (COA);Career Technical Education (CTE)

STAND-ALONE:: No

PROGRAM APPLICABILITY

Required:: Web Professional (AS Degree Program)
Web Professional -- (Certificate of Achievement)

Elective:

GENERAL EDUCATION APPLICABILITY

Local:

IGETC:

CSU:

UC Transfer Course:

CSU Transfer Course:

STUDENT LEARNING OUTCOMES Upon completion of the course, the student will be able to

Analyze the market and identify how to meet needs with specific products or services.
Develop a business plan that includes market analysis; mission and description; organization and management; service or product line; marketing and sales strategy; staff, vendors, and resources needed; customer service plan; and financial projections.
Explain legal, tax, regulatory, and security issues that apply to e-commerce.
Design and develop an e-commerce Web site.

REQUISITES

Prerequisite:: DMA C111

DETAILED TOPICAL OUTLINE:

Lecture:

A. Business Foundations

1. Market analysis

2. Business structure

3. Service or product development

4. Marketing and Sales

5. Customer service

B. Electronic Commerce Foundations

1. Microcommerce and macrocommerce

2. Benefits and drawbacks of electronic commerce

3. E-commerce solutions

4. Web storefront hardware and software

5. Characteristics of a web storefront

6. Site implementation

C. Introduction to Internet Legal Issues

1. Electronic Publishing

2. Intellectual Property Issues

3. Areas of Liability

4. Copyright, Trademark and Patent

5. Issues

6. Privacy and Confidentiality

7. Jurisdiction and Electronic

8. Publishing

9. Internet Taxation

10. International Tax and the Internet

11. Customs and E-Commerce

12. Tariffs and E-Commerce

13. Protecting a Brand

14. Ethical Business Practices

D. Web Marketing Goals

1. Marketing Overview

2. Web Marketing Benefits

3. Examples of Successful Web

4. Marketing

5. Marketing Goals

6. Web Marketing Strategies

7. Growth Drivers and Barriers in ECommerce

8. Selecting and Positioning Your

9. Product

10. Identifying Your Target Market

E. Online Product Promotion

1. Online Promotion Overview

2. E-Commerce Promotion

3. Considerations

4. E-Commerce Site Categories

5. Banner Ads

6. Advertising Representatives

7. Banner Ad Positioning

8. Banner Ad Exchange Networks

9. Referrer Programs

10. Blogs and Blogads

11. Pop-Up and Related Ads

12. Search Engine Placement

13. Tags and Search Engines

14. E-Mail and Marketing

15. Ad Performance Evaluation

16. Offline Product Promotion

17. Ad Campaign Implementation

F. Customer Relationship Management (CRM) and E-Services

1. Managing the Customer

2. Customer Relationship

3. Management

4. Customer Service Concepts

5. Customer Service Tools and

6. Methodology

7. E-Service Action Plan

8. Integrating CRM and Customer Service

G. Business-to-Business Frameworks

1. B2B E-Business Overview

2. E-Commerce Fundamentals

3. Business Concepts

4. Internet Marketplaces

5. Tools and Technologies

6. Electronic Data Interchange (EDI)

7. Open Buying on the Internet (OBI)

8. Open Trading Protocol (OTP)

9. Web Services

I. Inventory Control and Order Processing

1. Inventory Management

2. Inventory Systems

3. Designing Order Systems

4. Order System Implementation

J. Payment Processing in E-Commerce

1. Choosing Payment-Processing

2. Methods

3. Credit Card Processing

4. Managing Transactions

5. Implementing PayPal

6. Online Check Processing

7. Preventing Fraud

K. E-Service Implementation and Support

1. Implementing Customer Support

2. E-Mail and User Forums

3. Frequently Asked Questions (FAQ)Implementation

4. Knowledge Base

L. Transaction and Web Site Security

1. Overview of Transaction Security

2. Purposes of Security

3. Encryption and Decryption

4. Public Key Infrastructure (PKI)

5. X.509 Standard

6. Certificate Revocation

7. VeriSign

8. Using, Obtaining and Installing Certificates

9. Implementing Microsoft Certificate Services

10. Secure Electronic Transactions (SET)

11. Securing Sensitive Data

12. Identifying Attack Types

13. Protecting Against Attacks

14. E-Commerce Forensic Techniques

M. E-Learning Solutions

1. E-Learning Introduction

2. E-Learning Models

3. Distance-Learning Essentials

4. E-Learning Content

5. Student Navigation and Progress Reporting

6. Reusable Learning Objects

N. Site Management and Performance Testing

1. Site Management Tasks

2. Managing Web Site Performance

3. Logging and Trend Analysis

4. Performance-Monitoring Tools

Lab:

A. E-commerce site development

1. Software packages

2. Content management system extensions

3. Outsourced solutions

4. Server specifications

5. Commerce site development

6. Creating an online catalog

7. Commerce site management

METHODS OF INSTRUCTION--Course instructional methods may include but are not limited to

Case Study;
Demonstration;
Discussion;
Group Work;
Laboratory;
Lecture;
Peer analysis, critique & feedback;
Problem Solving;
Project-based learning;
Skills Development and Performance;
Written work;

OUT OF CLASS ASSIGNMENTS: Out of class assignments may include but are not limited to

Textbook Readings:
Example: Students will read a chapter on legal issues that pertain to eCommerce.

Business Plan:
Example: Students will identify a product or service that meets a market need and develop a business plan for providing that product or service online.

Quizzes:
Example: Students will correctly identify business concepts with examples.

Project:
Example: Students will develop a web site with a functional shopping cart.

METHODS OF EVALUATION: Assessment of student performance may include but is not limited to

Business Plan:

Example: Students will identify a product or service that meets a market need and develop a business plan for providing that product or service online.

Quizzes:

Example: Students will correctly identify business concepts with examples.

Project:

Example: Students will develop a web site with a functional shopping cart.

TEXTS, READINGS, AND MATERIALS: Instructional materials may include but are not limited to

Textbooks: Schneider, G.. (2012) Electronic Commerce, 10th, Course Technology

Manuals

Periodicals

Software

Other

KERN COMMUNITY COLLEGE DISTRICT – CERRO COSO COLLEGE