KERN COMMUNITY COLLEGE DISTRICT – CERRO COSO COLLEGE

BSAD C145 COURSE OUTLINE OF RECORD

  1. DISCIPLINE AND COURSE NUMBER:
    BSAD C145
  2. COURSE TITLE:
    Business Communication
  3. SHORT BANWEB TITLE:
    Bus. Communication
  4. COURSE AUTHOR:
    O'Connor, Karen L.
  5. COURSE SEATS:
    -
  6. COURSE TERMS:
    70 = Fall; 30 = Spring; 50 = Summer
  7. CROSS-LISTED COURSES:
  8. PROPOSAL TYPE:
    CC Course Revision
  9. START TERM:
    30 = Spring, 2013
  10. C-ID:
  11. CATALOG COURSE DESCRIPTION:
    This course presents the principles and techniques of effective written and oral business communication. Students discuss, critique, and practice business-writing strategies to produce messages, letters, reports, and presentations, while developing critical thinking skills. Business communication in a global environment is also emphasized.
  12. GRADING METHOD

    Default:
    S = Standard Letter Grade
    Optional:
    A = Audit;P = Pass/No Pass
  13. TOTAL UNITS:
    3
  14. INSTRUCTIONAL METHODS / UNITS & HOURS:

    Method
    Min Units
    Min Hours
    Lecture
    3
    54
    Lab
    0
    0
    Activity
    0
    0
    Open Entry/Open Exit
    0
    0
    Volunteer Work Experience
    0
    0
    Paid Work Experience
    0
    0
    Non Standard
    0
    0
    Non-Standard Hours Justification:
  15. REPEATABILITY

    Type:
    Non-Repeatable Credit
  16. MATERIALS FEE:
    No
  17. CREDIT BY EXAM:
    No
  18. CORE MISSION APPLICABILITY:
    Associate Degree Applicable (AA/AS);Certificate of Achievement (COA);CSU Transfer;Career Technical Education (CTE)
  19. STAND-ALONE:
    No
  20. PROGRAM APPLICABILITY

    Required:
    Business Office Technology (AS Degree Program)
    Business Office Technology- (Certificate of Achievement)
    Management (AS Degree Program)
    Management (AS Degree Program)
    Management- (Certificate of Achievement)
    Management- (Certificate of Achievement)
    Small Business Management/Entrepreneurship (AS Degree Program)
    Small Business Management/Entrepreneurship (AS Degree Program)
    Small Business Management/Entrepreneurship- (Certificate of Achievement)
    Small Business Management/Entrepreneurship- (Certificate of Achievement)
    Elective:
  21. GENERAL EDUCATION APPLICABILITY

    Local:
    IGETC:
    CSU:
    UC Transfer Course:
    CSU Transfer Course:
    California State Polytechnic University, Pomona =
    California State University, Fresno =
    California State University, Northridge =
  22. STUDENT LEARNING OUTCOMES Upon completion of the course, the student will be able to

    1. Explain and apply the principles, techniques, and strategies of effective business communication and how to apply those principles at work, in teams, and in a multi-cultural business environment.
    2. Prepare business communication including letters, reports, presentations, and other messages that are clear, concise, courteous, complete and grammatically correct.
    3. Critique oral communication skills to determine effective techniques.
    4. Plan and produce visual aids using presentation software.
    5. Identify appropriate strategies for resume writing including use of electronic media.
    6. Practice effective business communication techniques in independent and group projects.
  23. REQUISITES

    Advisory:
    Reading - 1 Level Prior to Transfer
    Writing - 1 Level Prior to Transfer

    CSCI C121
  24. DETAILED TOPICAL OUTLINE:

    Lecture:

    A.     Building Career Success with Business Communication

    B.     The communication process,

    a.      Listening,

    b.      Non-verbal communication,

    c.      Workplace Diversity,

    C.     The Writing Process

    a.      Creating Business Messages,

    b.      The Basics of Business Writing,

    D.      Writing for Business Messages and Oral Presentations,

    a.      Analyzing Purpose and Audience,

    b.      Anticipating the Audience,

    c.      Adapting to the Audience,

    d.       Improving Writing Techniques,

    e.      Researching to Collect Information,

    f.        Organizing to Show Relationships,

    E.      Writing Effective Sentences,

    a.       Improving Writing Techniques,

    b.      Paragraph Coherence,

    c.      Composing Drafts,

    F.       Revising and Proofreading Business Messages,

    a.      The Process of Revision,

    b.      Concise Wording,

    c.      The Process of Proofreading,

    d.      Edit and Revise Documents,

    G.     Corresponding At Work ,

    a.      E-Mail and Memorandums,

    b.      Applying the Writing Process to Produce Effective E-mail Messages and Memos,

    c.      Analyzing the Structure of E-Mail Messages and Memos,

    d.      Using E-Mail Smartly and Safely,

    e.      Writing Information and Procedure E-Mail Messages and Memos,

    f.       Writing Request and Reply e-Mail Messages and Memos,

    H.     Direct Letters and Goodwill Messages,

    a.      Writing Effective Goodwill Messages,

    b.      Direct Requests for Information and Action,

    c.      Direct Claims,

    I.       Replies to Information Requests,

    a.      Adjustment Letters,

    b.      Letters of Recommendation,

    J.       Writing Winning Goodwill Messages,

    K.      Persuasive Messages,

    a.      Persuasive Requests,

    b.      Sales Letters,

    L.      Negative Messages,

    a.      Strategies for Delivering Bad News,

    b.      Techniques for Delivering Bad News Sensitively,

    c.      Refusing Routine Requests and Claims,

    d.      Breaking Bad News to Customers,

    e.      Breaking Bad News to Employees,

    f.       Ethics and Indirect Strategy,

    g.      Reporting Workplace Data 

    M.    Informal Reports,

    a.      Understanding Report Basics,

    b.      Guidelines for Developing Informal Reports,

    c.      Six Kinds of Formal Reports (information, progress, justification, recommendation, feasibility, minutes, and summaries,

    N.     Proposals and Formal Reports,

    a.      Understanding Business Proposals,

    b.      Informal Proposals,

    c.      Formal Proposals,

    d.      Preparing to Write Formal Reports,

    e.      Researching Secondary Data,

    f.       Organizing and Outlining Data,

    g.      Illustrating Data,

    h.      Presenting the Final Report,

    O.     Developing Speaking And Technology Skills 

    a.      Communicating in Person, In Meetings, By Telephone, and Digitally,

    b.      Face-to-Face Workplace Communication,

    c.      Planning and Participating in Productive Business and Professional Meetings,

    d.      Improving Telephone, Cell Phone, and Voice Mail Skills,

    e.      Other Digital Communication Tools in the Workplace,

    P.      Making Effective and Professional Oral Presentations,

    a.      Getting Ready for an Oral Presentation,

    b.      Organizing Content for a Powerful Impact,

    c.      Building Audience Rapport,

    d.      Planning Visual Aids,

    e.      Designing Multimedia Presentations,

    f.       Polishing Delivery,

    g.      Adapting to International and Cross Cultural Audiences,

    Q.     Communicating For Employment,

    a.      The Job Search, Resumes, and Cover Letters,

    b.      Preparing for Employment,

    c.      The Persuasive Resume,

    d.      Optimizing Your Resume for Today’s Technologies,

    e.      Applying Final Touches,

    f.       The Persuasive Cover Letter,

    R.     Employment Interviewing and Follow-Up Messages,

    a.      Types of Employment Interviews,

    b.      Before the Interview,

    c.      The Day of Your Interview,

    d.      Closing the Interview,

    e.      Other Employment Letters and Documents,

    S.      Grammar Mechanics Review And Reinforcement Workshops,

    a.      Nouns, Possessive Nouns, Pronouns,

    b.      Verbs and Verb Tense,

    c.      Verb Agreement (Subject/ Verb), Verb Mood (Indicative/Imperative/Subjunctive),   Voice (Active/Passive),

    d.      Adjectives and Adverbs,

    e.      Prepositions and Conjunctions,

    f.       Commas and Semi-colons,

    g.      Other Punctuation,

    h.      Capitalization,

    i.       Number style,

  25. METHODS OF INSTRUCTION--Course instructional methods may include but are not limited to

    1. Discussion;
    2. Group Work;
    3. In-class writing;
    4. Instruction through examination or quizzing;
    5. Lecture;
    6. Library;
    7. Written work;
    8. Other Methods: Textbook and electronic readings Videos
  26. OUT OF CLASS ASSIGNMENTS: Out of class assignments may include but are not limited to

    A. Homework and Reading Assignments: Students will complete textbook reading assignments and practice skills in homework. This includes grammar mechanics workshops in addition to chapter topics.
    B. Communication: Students will write a variety of business communication messages, including memos, letters, email, proposals, informal reports, proposals, and formal reports, all of professional quality.
    C. Research: Students will conduct research into their report assignment area, evaluate and interpret information, accurately present this information through quotation, paraphrase, and/or summarizing, and properly cite sources used.
    D. Visual Elements: In order to improve clarity, students will demonstrate effective use of visual elements such as charts, graphs, and pictures.
    E. Final reports: Students will complete 1) a professional quality formal report of at least 6 pages, including appropriate front and back matter, organized content, effective visuals, and proper citation of sources used. 2) Resume, cover letter, and follow up messages.
  27. METHODS OF EVALUATION: Assessment of student performance may include but is not limited to

    A. Weekly Assignments: Weekly writing and chapter assignments will reinforce concepts and skills from lecture material.
    B. Discussion: Students will participate in discussions to critique and explore issues of communication.
    C. Write and revise business messages to be clear, correct, concise, courteous, complete, and free grammatical errors.
    D. Reports: Students will research and develop content for writing business reports.

  28. TEXTS, READINGS, AND MATERIALS: Instructional materials may include but are not limited to

    Textbooks
    Guffey, M. . (2013) Essentials of Business Communication, 9th, Natorp Boulevard Thomson SouthWestern
    Manuals
    Periodicals
    Software
    Other
  29. METHOD OF DELIVERY:
    Online with some required face-to-face meetings (“Hybrid”);Online (purely online no face-to-face contact) ;iTV – Interactive video = Face to face course with significant required activities in a distance modality ;Face to face;
  30. MINIMUM QUALIFICATIONS:
    Business (Masters Required);Office Technologies;
  31. APPROVALS:

    Origination Date
    09/22/2012
    Last Outline Revision
    11/30/2007
    Curriculum Committee Approval
    11/16/2012
    Board of Trustees
    12/20/2012
    State Approval
    UC Approval
    UC Approval Status
    CSU Approval
    50 = Summer 2000
    CSU Approval Status
    Approved
    IGETC Approval
    IGETC Approval Status
    CSU GE Approval
    CSU GE Approval Status